This multi-billion dollar company had a massive marketing budget to spend on their Dual-Occ and Knock-down New Build campaigns but were consistently unable to reduce their CPL to the levels that would achieve the exponential growth needed by their Sales team.
I took their entire campaign, copy and lead generation strategy and revamped it; with an intense data-driven approach allowing me to identify the most unprofitable segments which were stopping this industry juggernaut from converting. This incredible decrease in lead-cost followed by an up-tick in engagement meant a significant win for the campaign with close to 3x as many leads generated with no additional marketing spend.
Continuous campaign spend optimisation resulted in acquisition costs coming down 2.4x allowing Metricon to nearly triple the number of generated leads with no additional marketing spend.
Both campaigns used interest targeting and optimisation to drill into the very best leads providing high quality conversion opportunities targeting a highly engaged national audience.
This long-established company in the gaming industry wanted to dramatically increase their number of subscriptions and re-activate their existing members but were struggling to profitably reinvest into marketing – hampering their growth despite their evangelical customers and fantastic profit.
I utilised a series of marketing automations and customer re-activation campaigns along with a removal of unprofitable customer segments to focus on the top 20% of their client base which were bringing in 80% of their revenue. Over a 12 month period Champion Bets saw their monthly revenue explode into five figures alongside a 400% increase in total customer subscriptions.
Marketing new and improved products only to their top customer segment alongside automated and triggered marketing messages saw an incredible 3.6x bump to Champion Bet’s monthly revenue.
Both campaigns used interest targeting and optimisation to drill into the very best leads across Australia before passing them through a series of direct sales marketing funnels.